Studio229 - Project: Firestorm

Project: Firestorm became the test bed for doing interactive content in VR that would run as an interstitial advertisement. Using the Unreal Engine, we set out to create a narrative piece that would tell a linear story in an ad context, giving the viewer a chance to have presence within the story itself instead of just watching. The viewer was immersed in a vivid lava planet with a spaceship pilot frantically giving you directions while an alien artifact powered up. This project became our 'calling card' for interactive VR content.

Responsibilities:
Producer, Technical Director

HighresScreenshot00011.png
We used GPU particles to create the smoke and sparks coming off the alien artifact

We used GPU particles to create the smoke and sparks coming off the alien artifact

HighresScreenshot00039.png
At one point, the ship departs, leaving you stranded on the lava planet.

At one point, the ship departs, leaving you stranded on the lava planet.

HighresScreenshot00033.png
 Original concept work for the exploration spaceship in Project: Firestorm

Original concept work for the exploration spaceship in Project: Firestorm

QXL_VEH_ship_01.png
We worked to embed a lot of detail into the spaceship and the landscape to help the viewer be truly immersed in the virtual world of the advertisement.

We worked to embed a lot of detail into the spaceship and the landscape to help the viewer be truly immersed in the virtual world of the advertisement.

 A first test render of the lava planet landscape with a decidedly less omnious sky.

A first test render of the lava planet landscape with a decidedly less omnious sky.

HighresScreenshot00022.png
Project: Firestorm became our new standard for immersive advertisements that would saturate the viewer in the world the ad created.

Project: Firestorm became our new standard for immersive advertisements that would saturate the viewer in the world the ad created.