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Zen Baby Zen

Partnering up with Pretty Nifty and Tongal again was a delight when this particular project involved babies. Zen babies, to be precise! I had to come up with a unique way to make these babies talk, which required a new take on an old method, but the end results went on to gain Sam's Club Members Mark diapers over 2.4 million views on YouTube and a successful Superbowl Ad Campaign. We had just over a week to make these babies talk.

Responsibilites:
Producer
Motion Graphics

Each shot required a unique approach to get these babies to talk!

 Some super legit notes I gave to one of the lip animators after checking the opening shot

Some super legit notes I gave to one of the lip animators after checking the opening shot

 In prepping the plates for animation, I had to track each baby's mouth with pixel accuracy. Then a patch was made over the mouth to "close" the mouth, and then a new CG mouth was added over the top and matchmoved back into place. Each shot was unique and required perfect motion from each baby to line up with the dialouge spoken by the voice actors.

In prepping the plates for animation, I had to track each baby's mouth with pixel accuracy. Then a patch was made over the mouth to "close" the mouth, and then a new CG mouth was added over the top and matchmoved back into place. Each shot was unique and required perfect motion from each baby to line up with the dialouge spoken by the voice actors.

 Animating the baby's mouth in After Effects

Animating the baby's mouth in After Effects